Store mockup

You've Thought About It. Now There's a Brand Worth Believing In.

The night economy is real. The demand for premium, open-all-hours retail is exploding across Indian metros. And for the first time, there's a brand built specifically for that moment - and built for partners who want to own it.

Apply for the Franchise Download the Brochure

The Numbers Behind the Brand

50
+
Years in
Industry Leadership
40
+
Franchise
Stores
250
+
Retail Locations
Evaluated

Partner Stories,
shining from the crowd....

You Can Be Next!

Open Your Franchise

Choose How Far You Want To Grow

As urban lifestyles evolve, the demand for 24x7 access to quality food, beverages, and everyday essentials continues to rise. FreshFleet bridges this gap through strategically designed convenience stores built for modern cities.

Franchise Model #1

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Franchise Model #1

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Franchise Model #1

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A Better Way to Shop, 24/7.

Tired of local shops with limited stock or supermarkets that close when you need them most? FreshFleet brings a curated world of premium global brands and fresh essentials right to your neighborhood, open every second of every day.

Freshness Guaranteed

Always stocked with premium produce and daily essentials.

Daily Restock
The Leader

Your Premium
Neighborhood Hub

The ultimate destination for global brands and local favorites, right where you live.

Premium Experience

Global Selection

Access rare international brands and curated SKUs you won't find anywhere else.

Exclusive Imports

Always Open

No more rushing before closing time. We're awake whenever you are.

24/7 Access

The Competitive Advantage

  • Premium Fuel Station Locations
  • Exclusive Global Imports
  • Lightning-Fast Logistics

Build With FreshFleet.

At FreshFleet, we believe convenience retail is more than just a store - it's an ecosystem. Through our franchise platform, we partner with aspiring entrepreneurs and business owners to build India's most trusted network of premium 24×7 convenience stores, powered by innovation, operational excellence, and access to International products .

FreshFleet provides entrepreneurs, petrol pump operators, property owners, and retail investors with an opportunity to participate in India's rapidly evolving convenience retail sector through a structured franchise model. Our franchise partners gain access to a strong retail brand, proven technology and operational expertise, robust supply-chain infrastructure, comprehensive marketing support, and a differentiated product portfolio designed to drive customer loyalty and sustainable business growth.

Three structural moats that compound.

1

HMEL & HPCL Partnership

  • Strategic partnership with HMEL & HPCL to transform fuel forecourt retail.
  • Building the next generation of convenience retail across fuel stations.
  • Curated premium product assortments for enhanced customer experience.
  • Technology-enabled operations for efficiency and scalability.
  • Focused on consumer-first retail experiences across locations.
  • Creating a scalable & sustainable retail ecosystem.
2

Imported FMCG Premium Brands Procurement

  • Developing exclusive sourcing & import partnerships with international FMCG brands.
  • Building a differentiated premium product portfolio for convenience retail.
  • Strengthening FreshFleet’s position as India’s next-generation retail platform.
  • Leveraging global supplier relationships for premium brand access.
  • Enhancing customer choice through curated international products.
  • Driving category leadership across convenience retail segments.
  • Creating a sustainable competitive advantage through strategic sourcing.
  • Expanding import capabilities to deliver premium global FMCG experiences.
3

Quick Commerce for Premium Products

  • 24×7 convenience retail & quick-commerce for premium FMCG products.
  • Curated premium international & global brands for modern consumers.
  • Fast delivery within a 5 km radius for instant accessibility.
  • Serving both B2B & B2C customers through an integrated commerce model.
  • Bridging the accessibility gap for premium international FMCG brands.
  • Combining physical stores, digital ordering & micro-fulfilment capabilities.
  • Delivering fast, reliable & seamless access to curated global assortments.
  • Building a technology-enabled convenience ecosystem for anytime access.
  • Focused on premium products, speed & customer convenience.

Three structural moats that compound.

1

Prime Locations: Stronger Economics: Sustainable Growth.

Powered by HPCL & HMEL Partnerships

Not every retailer gains access to India's fuel retail ecosystem.

FreshFleet is building its convenience retail network in collaboration with leading fuel retail partners, enabling franchisees to benefit from high-footfall, locations that are strategically selected locations and a scalable national expansion platform.

Our Partnership Advantage

  • Strategic fuel forecourt ecosystem
  • High customer accessibility
  • Structured location selection framework
  • Data-driven market intelligence
  • Long-term expansion opportunities
2

Curated Globally. Delivered Locally.

A Product Advantage Customers Can't Easily Find Elsewhere

FreshFleet offers a carefully curated portfolio of premium Indian and internationally sourced brands, supported by exclusive procurement partnerships and a long-term private label strategy. This differentiated approach enables us to deliver products that are often difficult to find through conventional retail, e-com, or quick-com channels.

Our Product Advantage

  • Premium International & Domestic Assortment
  • Exclusive Sourcing & Import Partnerships
  • Future-Ready Private Label Portfolio
  • Higher Customer Loyalty & Repeat Purchases
  • Stronger Gross Margin Potential
3

Location Intelligence Framework

Data-Driven Decisions. Sustainable Growth.

Every FreshFleet location is selected based on structured market intelligence, consumer analytics, and operational feasibility assessments before investment decisions are made.

Our Evaluation Framework

  • Per capita income
  • Fuel throughput
  • Four-wheeler traffic
  • Night-time travel
  • Online ordering behavior
  • Consumer buying patterns
  • Third-party market audits

Experience Behind the Model:

FreshFleet brings together more than 50 years of combined leadership experience across FMCG, retail, shoppers marketing, brand building, supply chain and distribution. Our founders have built and led businesses across leading consumer organisations including ITC, Dabur, Beam Suntory, Del Monte, Johnson & Johnson, Perfetti and Emami.

That experience now goes beyond brands and boardrooms. It is embedded into the way FreshFleet selects locations, curates products, builds stores, manages operations and supports franchise partners-turning decades of consumer and commercial learning into a practical retail platform designed to help entrepreneurs build, operate and scale with confidence.

Ready to own
the night?
Let's talk.

Fill in your details below and our franchise team will reach out within 48 hours.

OPEN NOW

FAQs of the Fleet

FreshFleet offers multiple partnership models, including:
  • COCO – Company Owned, Company Operated
  • FOCO – Franchise Owned, Company Operated
  • FOFO – Franchise Owned, Franchise Operated
Our team works closely with prospective partners to identify the most suitable model based on the location, investment capacity, and business objectives.

FreshFleet offers end-to-end business support, including:
  • Site evaluation and business feasibility
  • Store planning and design
  • Global Product sourcing and supply chain
  • Technology and billing systems
  • Staff training
  • SOP implementation
  • Marketing support
  • Ongoing operational guidance
Our objective is to build long-term partnerships rather than simply license a brand.

Every location undergoes a structured evaluation process based on:
  • Customer traffic
  • Demographics
  • Purchasing power
  • Consumer buying behaviour
  • Retail potential
  • Operational feasibility
  • Long-term sustainability
This disciplined approach helps us build stores with strong growth potential.

Our vision is to build India's most trusted and accessible 24×7 convenience retail ecosystem, connecting consumers with premium products through strategically located stores, technology-enabled operations, and strong partnerships with franchisees, brands, and fuel retailers.

FreshFleet is looking for individuals and organizations with an entrepreneurial mindset, including:
  • Aspiring entrepreneurs
  • Working professionals seeking an additional source of income
  • Business owners looking to diversify their portfolio
  • Investors interested in organized retail opportunities
  • Families planning to build a long-term business
We believe successful partnerships are built on shared values, operational discipline, customer-centricity, and a commitment to sustainable growth. With FreshFleet’s comprehensive support and proven business systems, you don't need prior retail experience, just the passion and dedication to build a successful business.

Not necessarily. While retail or business experience is beneficial, FreshFleet provides comprehensive training and operational support to help franchise partners establish and grow their stores.